Streamlined Meal Subscription Management Solution

Challenge

The client faced intense competition within the meal delivery market in North and South Carolina, driven by:

• Dominant national meal delivery services.
• Multiple regional providers operating across various locations.
• Niche businesses catering specifically to universities and other specialized sectors.
• Local restaurants increasingly offering delivery services directly.

To effectively differentiate themselves, the clientrequired a robust solution to enhance customer loyalty, simplify meal ordering, and offer convenience-driven flexibility.

Solution

The Mahusai team designed and implemented a powerful subscription service featuring advanced functionalities tailored to customer preferences:

• Enabled weekly recurring orders with an automatic 10% discount incentive.
• Streamlined ordering experience through Auto-Selection features, allowing customers to easily schedule meals up to three weeks in advance.
• Provided flexible subscription controls, empowering customers to pause, skip, cancel, or modify orders effortlessly.
• Offered options for either home delivery or convenient curbside pickup on customers’ selected days.

Technology

• Frontend: React (Web)
• Backend Framework: Django
• E-commerce Platform: Shopify
• Subscription Management: Recharge Payments
• Marketing Automation: Klaviyo
• Infrastructure: AWS

Results

Following deployment, the subscription management platform significantly elevated the client's market positioning:

• Enhanced customer retention and loyalty through personalized, flexible subscription offerings.
• Increased order frequency and average order value by incentivizing recurring weekly orders.
• Delivered superior user experience, driving higher customer satisfaction and brand advocacy.