Driving Corporate Sales Clarity for a Major Hotel Chain
Challenge
A major international hotel chain was facing challenges accurately measuring and managing sales associated with their key corporate travel accounts. The hotel struggled with attributing individual room bookings to specific corporate clients, leading to ambiguity in sales tracking, inefficient client relationship management, and misaligned sales incentives. The client engaged Mahusai Global Partners to develop an innovative solution to accurately attribute room sales to corporate clients and streamline sales management processes.
Solution
Mahusai Global Partners utilized advanced dynamic algorithms to precisely identify and allocate individual room bookings to the correct corporate clients. This approach ensured accurate attribution of sales to the appropriate corporate accounts and sales teams. We built robust data pipelines using cutting-edge data integration techniques to securely load the processed data into AWS Redshift, providing a reliable and centralized repository for analytics. Additionally, we developed a sophisticated corporate sales measurement dashboard and detailed customer scorecard reports using AWS Quicksight. These tools enabled real-time monitoring of sales performance, improved visibility into client-specific revenues, and facilitated proactive decision-making by sales teams.
Technology
- Matching algorithms - Dynamic Almost Matching Exactly (DAME) and Fast Large-Scale Almost Matching Exactly (FLAME)
- AWS Redshift (Data Warehouse)
- AWS Glue and custom ETL pipelines (Data Integration)
- AWS Quicksight (Business Intelligence and Visualization)
Results
Post-implementation, the hotel chain experienced significant improvements in sales management clarity and efficiency. The accuracy of sales attribution increased by over 95%, directly leading to better-informed sales strategies, targeted client relationship management, and increased revenue growth from key corporate accounts. The intuitive dashboards and customer scorecards received overwhelmingly positive feedback from sales managers and executives, empowering them with actionable insights and significantly enhancing their ability to forecast and achieve sales targets.
“Bringing on Mahusai Global Partners to help us bring 1089's vision to life has been one of the best decisions we have made. I’ve personally worked with them on multiple different projects and could not be happier with the products they deliver, and by people I have grown to know personally. Beyond bringing expert developers and builders to our team, the communication is consistently clear, easy, and forthright, making global collaboration a breeze.”
"Crosslake has partnered with Mahusai on several technically demanding projects. The engineers they provide consistently demonstrate exceptional technical proficiency and integrate seamlessly into our software teams. Their deep understanding of our clients’ products and ability to adapt to our methods have made Mahusai a trusted, valued partner."
"What impressed me most about Mahusai Global Partners was how quickly they grasped the unique challenges of workforce development in construction for NCCER. They engineered a platform that makes career exploration and job connection seamless for the next generation of skilled workers"
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